Celebrating National Apprenticeship Week 2026

We’ve got a proud track record of supporting and creating recruitment campaigns for many of our clients across a huge range of industries and sectors, helping them attract the best young talent to join and develop their careers with forward-thinking employers.

We recently delivered a series to support a major recruitment campaign for Network Rail, Headline Sponsors for National Apprenticeship Week 2026, and long-time client partners of ours. They were in the process of recruiting maintenance staff across a range of roles as they moved into a new era of modernised maintenance. The challenge they were facing was in getting applicants to understand exactly what these roles entailed and would require of them. In some cases people reached the interview stage before realising the full extent of the job – such as working nights or outdoors in all weathers – and deciding it was not a right fit for them. This ended up being quite costly on time and resources.

As part of a recent recruitment campaign, we produced a series of ‘day in the life’ films featuring real NR employees discussing a typical day – or night – on the job across a range of different roles, with many exploring how NR’s various apprenticeship schemes helped them make their way into the industry and build a career with the organisation. Rolled out across their various social channels, the series met with great success, with our client reporting the films delivered over 1 impressions and a CTR of 2.64% – well above the industry benchmark!

We’re proud of the series and its impact, and to be able to support Network Rail in creating job opportunities for young people across the UK starting out in their careers – and you can watch a selection of the films below: