The Art of Connection Wins Gold at The Marketing Society GCC Awards

We’re delighted to share that The Art of Connection, created with HSBC Banking Middle East, has won Gold in the Successful & Effective Partnerships category at The Marketing Society GCC Awards 2026.

The film celebrates the power of connection and collaboration, following UAE-based artists as new international opportunities are opened up through HSBC’s global network. The project builds on the work of Abu Dhabi Art’s Beyond Emerging Artists programme, which supports and nurtures emerging creative talent in the UAE.

The award recognises not only the creative work itself, but the strength of the partnership behind it — bringing together different perspectives and capabilities to create something with a shared purpose and meaningful impact.

We’re incredibly proud of the film and thrilled to see it recognised on the international stage.

A huge congratulations to everyone at HSBC, Abu Dhabi Art and The Edge, and to all of the artists and collaborators who helped bring The Art of Connection to life.