The biggest cause of death and injury across the bank’s population was road accidents (as drivers, passengers and pedestrians). Within these statistics two major risks stood out – people texting while driving and not wearing a seat belt.
The idea was simple, yet powerful. Something to surprise the viewer, capture their attention immediately and draw them in. This film is serious in tone but uses the magic of post-production and special effects make-up to create a surprising visual effect.
GOLD – New York Festivals, Employee Engagement