MTR Don't Walk By
Hong Kong’s Mass Transit Railway were concerned that not all workers were aware of safety procedures or had not completed necessary safety training. External factors such as language barriers and cultural perceptions of safety were also a key issue.
Luckily, getting complex messages across is our area of expertise! By using humour within the animation and visually highlighting the importance of a proactive safety culture, we broke down language barriers and emphasised the consequences of incidents which we felt will ultimately result in better safety for employees of MTR.