Lloyds Banking Group Financing a Green Future

Lloyds Banking Group wanted a film to address the efforts they plan to make to tackle climate change over the next decade. This includes; reducing the carbon emissions they finance by more than 50%, helping customers support and invest in greener finance, supporting businesses to make financial investments that go back into the economy and Lloyds promise to plant 10m trees by 2030. The vision is a low carbon future for generations to come.

These are bold and fruitful statements to communicate with their customers, investors and employees so we used animation to ensure concise, clear communication with stylish visuals to narrate and a green-based palate to lift the message throughout.