Amgen See Life
See Life’s narrative is a story told from two angles simultaneously, of a scientist and patient, powerful stories tightly connected together. The scientist talks about the AMGEN philosophy to finding innovative treatments – the groundbreaking ideas they are working on and where they see the research going in the future. Running parallel is the story of a patient and her family and the hope placed in those working tirelessly to find new medicines.
See Life was shown both internally to create a sense of pride between existing employees and externally to the scientific community to raise the profile of Amgen Oncology and attract new talent.