We’ve fostered a successful partnership with Barclays over many years, but particularly over the last decade. Our most recent project was made to support a new initiative within the Bank – ‘Labversity’, which was recently shortlisted for the 2023 edition of the New York Festivals Film & TV Awards!
The aim of ‘Labversity’ is to help leaders within Barclays recognise and respond to the changes happening in the world around us, how they affect customer needs, and how the Bank needs to adapt to continue to provide services to their customers.
It’s meant to inspire Banking branch leaders to behave differently; to break away from traditional behaviours, get out from behind their desks, and instead create a different approach by going out into their communities to build relationships.
Our film was designed to be an introductory film to support the programme’s rollout and make the case for change in a surprising and compelling way. It needed to challenge current behaviours and the mindset of leaders – to reset, galvanise and help them be open to new behaviours in a world that never stops moving, and help get learners in the right frame of mind to then undertake the rest of the programme.
At its heart, it’s about understanding that if you don’t recognise and respond to change, you can easily be left behind. This idea became the central theme and inspired us to draw on the phenomenon of ‘change blindness’ as the creative heart of the film – which you can watch here.