The Edge Flies the Flag

"The Professional and Business Services: a 2020 Vision for Growth" was hosted by the Department for Business, Innovation and Skills and opened by Lord Mervyn Davies, Minister for Trade, Investment and Small Business last week. Pete Stevenson, The Edge's Creative Director, contributed to the conference opener, by giving a video interview commenting on the trends in the communications industry in the context of the UK as a hub for global creative services.  We provided a case study about our work with National Commercial Bank in Saudi Arabia for the briefing pack.

National Commercial Bank (NCB)- a leading Middle Eastern financial services organisation, wanted to reinforce its public image and engage its workforce.  The Edge delivered an inspirational film for the bank's 7,000 employees as part of the "Ambassadors" campaign. At the end of the campaign NCB was awarded the King Khalid Award for Responsible Competitiveness, with The Ambassadors Campaign receiving special recognition as an example of Best Practice.