Case Study

Melcrum's Strategic Communication Management is the world's number one subscription publication for communicators.  The latest issue features a case study written by Ruth Tiltman and Louise Kendrick from National Grid and The Edge's Pete Stevenson.

The case study discusses a film produced for National Grids employees to help improve customer satisfaction.  The final result, called “Moment of Truth”, had an unprecedented effect on employees throughout the organization. The case study discovers the story behind the film and the impact it had on business performance.

Please click here to download the article and to see the finished film click here.