British Gas forged a 5-year partnership with the charity Shelter aimed at alleviating distress caused by homelessness.
Based on a true story, ‘Louise’s Story’ is designed to be emotionally engaging, conveying the essence of what Shelter does and why British Gas’ employees should personally support the corporate partnership.A nationwide premiere was rolled out to all British Gas’ 35,000 employees on December 1st 2013. Screened on a loop every day across the company during the run-up to Christmas, a heartfelt appeal was made to employees to donate the last hour of their 2013 pay. Following Christmas, the main Shelter film (without the pay donation message) was used throughout 2014 and beyond. This extremely successful campaign raised over £30,000 for Shelter.