Swim4Life is part of Change4Life - a society-wide movement that encourages everyone to make changes to their diet and activity levels in order to reverse the growing trend of obesity illnesses. The aim of the film is to get parents more involved with their children’s swimming activities and make swimming a regular part of their child’s life.

The call to action film is shown here. This was reinforced and supportedby further short films delivered through the website which provide practical guidance by suggesting specific games parents can play with kids of different abilities.