Moment of TruthNational Grid
Director- Steve Bookbinder
Producer- Andrew Hardwick
Production Manager- Sophia Plunkett
Like most brands National Grid makes a promise (reflected in its vision for customers: “service we are PROUD of, for every customer, every time”). To what extent that promise is kept depends upon the attitude of employees. The film had to grab people emotionally and open their eyes to the impact of their actions on customers. This message then needed to stay with them and shape their behaviour in future.