Following Innovation Where it Leads- Part 1Actelion
Producer: Nicola Russell
Director: Richard Crombie
Production Manager: Hannah Reynolds
Production Assistant: Jack Coulter
IVCA - 1 Gold, 1 Silver
NYF - 1 Bronze
Actelion is a biopharmaceutical company focused on the discovery, development and commercialization of innovative treatments to serve unmet medical needs. Our challenge was to make Actelion’s complex process of drug discovery come alive, whilst at the same time reflecting Actelion’s brand values and company image.
Four short connected films guide the viewer through the process and a fifth creates an inspirational overview.
“In all my travels and employment at other pharma companies i have never seen films that put across the process so clearly while at the same time capturing the magic of discovering new drugs.”