Brand Manager Forum 2007

Brand Manager Forum 2007, IIR Middle East
The Annual Brand Forum in Dubai was attended by leading brand managers from across the Middle East, and focused on demonstrating the secrets behind the success of key regional and international brands. The event was extremely well received, and tied in with an opening workshop from Alistair Campbell.

Pete's session with was based around an internal campaign to build pride in the Serco brand through the power of moving image. In order to make the brand come alive for customers it was necessary to get employees to feel it first. Serco is an international service company, which combines commercial know-how with a deep public service ethos. Bringing Service to Life was produced to inspire employees and get them to appreciate how Serco makes a difference to people worldwide.

In addition, Pete covered some of the work we have produced in the Middle East for clients such as Weill Cornell Medical College in Qatar and Qatar Gas. He also talked about a film which has just helped Serco become the preferred bidder to operate and maintain the Dubai Metro system for the next 10 years.

Click on one of the images on the right hand side of the page to watch the relevant film.

Please click here if you have any problems.